Selected activations, brand moments, and cultural experiences across three decades.
TWO DECADES IN. THIRD IN MOTION.
BRANDS WE'VE MOVED WITH
Culture doesn't need to be explained.
It needs to be executed the right way.
For over two decades, we've built the rooms, the audiences, and the environments where culture actually moves.
Not from the outside. From inside the room.
THE DIFFERENCE
The Difference Is
the Room.
Most agencies study culture. We've spent decades inside it. We understand how people move, connect, and engage in real time, not just in theory. That's why the right people show up. That's why brands don't feel forced. And that's why the impact lasts beyond the moment.
We don't simulate culture. We execute inside it.
Capabilities
How We Move
Brands Into Culture
The capabilities brands come to us for. The access they stay for.
We place your brand inside the right rooms
Brand Activations
Live experiences that place your brand where connection and influence happen naturally.
We design how people experience your brand in real time
Experiential Strategy
Before anything is built, we define how your audience will feel, move, and engage.
We help brands move inside culture without getting it wrong
Cultural Consulting
Guidance rooted in over 20 years of experience. Not theory. Not approximation.
We connect brands to audiences they can't reach on their own
Multicultural Marketing
Real connection requires cultural fluency. We are the bridge brands can't build on their own.
We connect you to voices that actually move people
Influencer & Celebrity Integration
Relationships built over decades. Authentic partnerships that move audiences, not just reach them.
We turn moments into momentum
Content & Storytelling
The event ends. The story doesn't. We extend the impact across every platform.
SELECTED BRAND EXPERIENCE
Selected Brand
Experience
Representative examples of work led by Stephen Hendrix throughout his career, now brought together under Hendrix 3D's approach to experiential strategy, brand activation, and cultural engagement.
FORD
Product Launch Experience
Stephen Hendrix led the development and execution of a live consumer experience introducing a new Ford vehicle through hands-on interaction, experiential design, and intentional audience engagement. The activation transformed a traditional product launch into an opportunity for consumers to connect with the brand in a memorable and meaningful way.
EXPERIENCE STRATEGY
CONSUMER ENGAGEMENT
EVENT EXECUTION
HILTON
Destination & Venue Activation
Stephen Hendrix developed recurring experiential programming that transformed underutilized hospitality space into a destination through strategic programming, audience development, and experience design. The result was a hospitality environment that strengthened the property's position within the local market while creating a more engaging guest experience.
EXPERIENCE STRATEGY
VENUE PROGRAMMING
AUDIENCE DEVELOPMENT
TANQUERAY
Cultural Brand Activation
Under Stephen Hendrix's leadership, a blank canvas was transformed into an immersive brand experience where premium hospitality, curated design, and live entertainment came together to create authentic consumer engagement. Featuring a performance by Common, the activation positioned the Tanqueray brand within a culturally relevant environment designed to leave a lasting impression.
EXPERIENCE STRATEGY
ENVIRONMENT DESIGN
BRAND ACTIVATION
Leadership
The Team Behind
the Room.
Hendrix 3D is led by practitioners, not theorists. Every member of the leadership team has spent their career inside culture, not observing it from the outside.
Stephen L. Hendrix
Founder & Chief Strategy Officer
25 years designing and executing in-person experiences across consumer, SMB, and enterprise environments.
D'Andre Evans
Executive Creative Director
Leads creative vision and concept development across all brand activations and experiential productions.
Meagan Ward
Director of Production
Owns end-to-end execution of activations and live experiences from concept through delivery.
Tatiana Grant
Director of Cultural Strategy
Drives multicultural audience insight, cultural consulting, and brand integration strategy.
Jenni Hendrix
HEAD OF CLIENT PARTNERSHIPS
Manages enterprise brand relationships and oversees new business development and account growth.
New Business
Let's Build
Something Real.
Whether you're launching a new initiative, activating a sponsorship, engaging a community, or reimagining how your organization connects with people, we'd love to learn what you're building.
Headquartered in Detroit and serving clients nationwide, Hendrix 3D partners with organizations to create experiences that move people, strengthen relationships, and deliver meaningful business results.
New Business
Careers
Want to Join
the Room?
We're building a team of practitioners who understand culture from the inside. If you've spent your career in the room, not just studying it, we want to hear from you.
DETROIT, MI / REMOTE
FULL TIME
FLEXIBLE
We're looking for a Cultural Strategist who understands that culture isn't something you market to. It's something you understand.
This role translates cultural intelligence into business strategy, helping brands build authentic relationships with the audiences they want to reach. The ideal candidate moves comfortably between research, instinct, creative thinking, and client strategy.
What You'll Bring
-
Demonstrated experience developing cultural, consumer, or brand strategies
-
Deep understanding of Black culture, multicultural communities, and the role culture plays in shaping consumer behavior
-
Ability to uncover insights that shape creative direction
-
Strong communication and presentation skills
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Curiosity, empathy, and strategic thinking
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A belief that great experiences begin with understanding people
What You'll Do
-
Lead audience research and cultural discovery
-
Develop strategic frameworks for experiential campaigns
-
Partner with creative and production teams throughout project development
-
Present recommendations to enterprise clients and stakeholders
-
Help shape the future direction of Hendrix 3D's strategic practice
Think you're a fit? We'd love to see your work.
Send resume and portfolio to careers@hendrix3d.com
Subject line: Cultural Strategist-
DETROIT, MI
FULL TIME
HYBRID
We're looking for an Experiential Producer who knows what it takes to bring ambitious ideas to life.
This role leads the execution of brand activations from planning through production. We're looking for someone who has spent time in the room, understands the pace of live experiences, and solves problems before anyone else notices them.
What You'll Bring
-
Demonstrated experience producing experiential marketing campaigns, brand activations, or live experiences
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Confidence managing complex production budgets and timelines
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Strong relationships across production partners and vendors
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Calm leadership under pressure
-
Exceptional organizational skills and attention to detail
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A passion for creating experiences people remember
What You'll Do
-
Lead production from concept through execution
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Build timelines, production schedules, and run-of-show documents
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Manage vendors, logistics, and on-site execution
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Collaborate with strategy and creative teams to deliver exceptional experiences
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Ensure every activation reflects Hendrix 3D's standard of excellence
Think you're a fit? We'd love to see your work.
Send resume and portfolio to careers@hendrix3d.com
Subject line: Experiential Producer-
DETROIT, MI / REMOTE
FULL TIME
FLEXIBLE
The Brand Activation Manager serves as the bridge between strategy and execution, ensuring every client engagement moves seamlessly from idea to activation. We're looking for someone who builds trust quickly, communicates clearly, and can manage complex experiential programs without losing sight of the bigger picture.
What You'll Bring
-
Demonstrated experience managing experiential marketing or brand activation programs
-
Exceptional client relationship and communication skills
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Ability to manage multiple stakeholders and priorities simultaneously
-
Strong organizational and project leadership skills
-
Comfort working in fast-moving, high-expectation environments
-
A collaborative mindset and passion for solving problems
What You'll Do
-
Serve as the primary client contact throughout activation programs
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Coordinate strategy, creative, production, and client teams
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Manage project timelines, deliverables, and budgets
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Oversee activation execution from planning through completion
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Evaluate program performance and identify opportunities for continuous improvement
Think you're a fit? We'd love to see your work.
Send resume and portfolio to careers@hendrix3d.com
Subject line: Brand Activation Manager-
LOOKING FOR MORE
Don't See Your Role?
We're always interested in meeting exceptional people who believe experiences can move brands, businesses, and culture.
If Hendrix 3D feels like the kind of company you'd want to help build, we'd love to hear from you.